Wellbeing has quietly become the highest aspiration in modern society, redefining the priorities and daily choices of people from all walks of life.
Rather than a niche interest, wellbeing is viewed as the underlying philosophy that permeates nearly every industry.
We are a venture studio and an advisory firm working with high-potential companies that aim to elevate and promote wellbeing as a core life tenet.
Our Focus Areas
Health & Wellness
Health and wellness have long been linked to wellbeing, but as these categories grow and expand, there is an opportunity to discover new modalities and hone in on the ideas and solutions that truly prioritize wellbeing. We deliver highly bespoke strategic guidance to advise companies at different points in this journey.
Fitness & Sports
Fitness and sports are often associated with rigor, but as interest in wellbeing has expanded, we are seeing new, far broader segmentation emerge. By applying the idea of “taste as the moat,” we work with companies to help them define their competitive advantage and to shape this market transformation.
Travel, Hospitality & Real Estate
Travel, hospitality, and real estate offer a range of possibilities for individuals aiming to enhance their wellbeing. This is an area of strong growth and innovation, with a range of emerging concepts, from experience-driven travel, wellbeing-centered hospitality, and new architectural frameworks to bolster wellbeing.
We are proudly based in Tennessee, drawing on the breathtaking natural beauty and intrinsic sense of wellbeing of the Volunteer State. All images featured on this website were taken by different photographers across various parts of the state.
About Us
Our Founder & CEO, Jem Hudson, is passionate about empowering talented entrepreneurs and business leaders to build and grow companies that are poised to transform our world.
Jem’s experience across institutional asset management, investment banking, strategy consulting, and academia exposed her to a variety of viewpoints, enabling her to develop deep analytical and strategic acumen coupled with a tactful and nuanced negotiation style. When working with teams, she aims to create an atmosphere of trust, emotional safety, and an unwavering commitment to idea meritocracy.
From an early age, Jem loved spending time in nature and enjoying various leisure activities including tennis, skiing, and swimming. But she soon discovered the grueling reality of achievement. In high school, her piano teacher requested that she stop playing tennis so as not to injure her wrists, and the long hours in investment banking and strategy consulting later in her life meant little opportunity to prioritize her wellbeing. Today, Jem’s work with NeoD Labs is not only a business pursuit, but a reflection of her deep commitment to wellbeing in every respect.
Jem is also a singer-songwriter, currently working on multiple projects, including a collaboration with an award-winning producer. She is a graduate of Harvard College and The Wharton School.
“With an eye for talent, a heart for innovation, and a passion for success, Jem Hudson is doing great things for Nashville, Tennessee, and really the entire startup community.”
NeoD Labs Client